Many people who start a home based business do so because they want to keep their overheads low. They don’t want to worry about the costs associated with having another office space. A common catch-cry is ‘why pay money if you don’t have to?’

A great opportunity to further lower your costs is with marketing, especially in these days of Web 2.0. Social media tools are great tools for you to promote and grow your business. I have outlined three reasons below why all those who work from home should utilise social media tools to enhance and grow their business.

Social Networking tools are free- It does not cost anything to set up a Facebook page or a Twitter account and use of these services is widespread and prevalent throughout society. Chances are that some of your existing customers already use Facebook and Twitter and many of your potential customers are definitely using this service. Social media allows you to take your word of mouth marketing to the next level so that your customers can tell their online friends about your business and point them in the direction of your Fan Page where they can rave about your products or service.

These tools allow for two-way communication- Social Media tools such as Facebook Fan Pages allow for instantaneous Feedback from your existing and potential customers. It is a many to many communications platform so other potential customers can also see the conversation. A word of warning though- Two-way open communication is great as long as you act on it. If, for example, a customer of yours has a problem and they mention it on your Facebook page you need to make sure that you remedy the situation to the best of your ability and keep open communication on your page. The big confectionery company Nestle recently had some problems with their Facebook page and negative messages and their PR people weren’t proactive enough in remedying the situation. It is something you need to do but you need to do it properly.

Social networking tools allow for quick marketing- Social media is a great tool for getting your message out there quickly. You can send out a tweet quickly or you can put up a Facebook message on your Fan Page that will be quickly broadcast to your Fans through their News Feed. So, if you are running a sale or a competition your followers will hear about it very quickly.

As you have seen, social networking is a great marketing tool

Now Pay Close Attention –

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